Khelo Jeeto Jiyo

A unique, branded lifestyle gameshow created by BIG Synergy, Khelo Jeeto Jiyo was launched with Godrej on STAR TV.

Hosted by the bright young Bollywood actress, Soha Ali Khan, Khelo Jeeto Jiyo was a unique game show, in which contestants could win a home and everything in it. Khelo Jeeto Jiyo also reaped in huge benefits for Godrej, with appreciably higher awareness of their lifestyle brand and range of products.

It was aired every weekday across three channels of the STAR Network STAR Plus, STAR Utsav and STAR One.


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